Flo+Izy

Flo+Izy is a clothing company for kids and adults based in Calgary, AB. I designed their branding and website.

The Details
Year
2019
Client
Flo+Izy
Role
UI & Graphic Designer
Overview

I helped the team at Flo+Izy unify their real-world and digital identity through naming, branding and web design.

Flo+Izy Founder Jamie Sadler
Background

Modern, sustainable and ethical fashion for awesome humans.

Flo+Izy Founder Jamie Sadler created a modern, sustainable line of apparel ethically manufactured in Canada. She hired me to help create branding and web design that speaks to their warm, organic and welcoming aesthetic.

Outcome

Desktop and mobile retail.

Flo+Izy got their ecommerce start on Shopify using a starter template. I’ve designed their new site to extend their brand to their online store. We are currently working with a Shopify developer to launch their first custom theme.

Flo+Izy Ecommerce photo
Mobile and desktop executions
Flo+Izy Mobile Homepage photo
Flo+Izy Desktop Website Ecom photoFlo+Izy Desktop Website Full Homepage photo
Tools

Here's what I use to get it done.

Google Docs Icon
Google Docs
Adobe Illustrator Icon
Illustrator
Adobe Lightroom Icon
Lightroom
Adobe Photoshop Icon
Photoshop
Sketch Icon
Sketch
Webflow Icon
Webflow