Ford+GTB

Since 2010 I’ve worked with Ford’s ad agency Global Team Blue (GTB) to produce and distribute print and digital advertising for Western Canada.

The Details
Year
2010 - 2020
Client
Ford + GTB
Role
Production Designer, Print & Digital Designer
Overview

On print and digital projects, my attention to detail and brand guidelines results in an accurate and consistent execution every time whether working from a brief or existing creative.

Ford and GTB Print Image
Retail Print

Paper and ink.

Since 2007 I’ve produced all Ford print for Western Canada. Working effectively requires clear communication with GTB’s Account, Creative and Studio departments, as well as with print reps for over 100 publications.

The sensitive nature of offer-based advertising means accuracy, consistency and attention to detail are essential aspects of my workflow.

Digital Ads

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I also produce and design digital advertising. I provide GTB with regional and national support for digital advertising, creating traffic-ready static and animated HTML5 banner ads.

Ford and GTB Mobile Image
Ford and GTB Outdoor Image
Outdoor

When it’s time to go big.

I’ve produced and designed multiple large format Ford projects, including print and digital outdoor, POS, and digital stadium signage.

Tools

Here's what I use to get it done.

Adobe Animate Icon
Animate
Flexitive Icon
Flexitive
Adobe Illustrator Icon
Illustrator
Adobe InDesign Icon
InDesign
Office 365 Icon
Office 365
Adobe Photoshop Icon
Photoshop